new company specializes in
high-level digital production capabilities


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02/14/07

FORT WAYNE, Ind. — A new company in Fort Wayne specializing in digital production is offering clients services and expertise rarely found in this area—or even statewide.

Fusion Digital Productions, located near the Fort Wayne International Airport, provides advertising agencies, product manufacturers, architectural firms, and Web development companies with the following services:
3D modeling and rendering for illustrations and animations
2D animation, including motion graphics
Digital compositing

“To get the kind of work that Fusion offers, clients would normally have to go to Chicago,” said Paul Griswold, president. “No companies in northeast Indiana offer these capabilities, and I know of only one other in the entire state.”

According to Griswold, digital production offers clients many benefits that enhance corporate image, pre-production marketing, and sales presentations.

Corporate image

With the help of Fusion Digital Productions, smaller companies can now project the same high-end, professional image that their national and international counterparts do. “That’s the greatest part of 3D,” said Griswold. “You’re no longer confined by the limits of photography or video. Your company’s materials don’t have to bear the ‘small guy’ image because this technology can produce images and animations at the same level as your largest competitor.”

Pre-production marketing
Fusion Digital Productions can also help companies needing marketing materials for a new product that hasn’t gone into production yet. Fusion can take the company’s CAD files, blueprints, or drawings and build a 3D version of the product before it’s ever produced.

Normally, clients would have to wait to develop ads, sales presentations, videos, and other marketing support until they had a working production model to photograph or video.

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